The He-Man Drone Show Over Coachella

Drivers heading to Coachella 2026 looked up to see He-Man spelled out across the desert sky in 400 drones.

A billboard in the sky

On April 16 and 17, 2026, a 400-drone show by Heads in the Sky floated over the traffic near Coachella in Palm Desert, California. It was a promotion from Mattel and Amazon MGM Studios for the live-action Masters of the Universe film, flashing messages like HONK FOR HE-MAN above the road. Two shows ran each night.

Drone shows as brand activations

Stunts like this work because a glowing message in the sky is impossible to scroll past. Brands are increasingly using drone shows at festivals, openings, and launches to create a moment people stop, watch, and share.

Put your brand in the sky

Illuminate Drones creates custom drone light shows for festivals, grand openings, and corporate events. See how much a drone light show costs, or request a quote.

See more of the biggest drone shows of 2026.

See our indoor and outdoor drone light shows.